Ecto 1 from Ghostbusters on the set at Sony Pictures Studios. The car was part of the scene we captured using extremely high resolution Sony LiDAR technology.
Sony doesn’t make washers or toasters. They make products for creativity. Their global brand purpose is to “fill the world with emotion through the power of creativity and technology”. The Boundless by Sony campaign features creators who have harnessed both technology and their own creativity in compelling ways that deliver on the Sony brand purpose. Each video highlights a talented individual discussing their creative process along with advice for young creators.
“Story and technology today are interwoven. The opportunities are boundless. And Sony’s done such a magnificent job to give us great tools. But now it’s up to the artist to paint and tell us brand new beautiful stories.”
-Glenn Gainor, Head of Physical Productions | Screen Gems
RESULTS
The campaign has only recently launched but is surpassing Sony global performance benchmarks.