FOOD NETWORK 360 & VR EXPERIENCE

We partnered with Food Network to revolutionize the recipe video with a series of 360 and virtual reality experiences to help you make pancakes. Because making pancakes is really important.

Case Study Video

STEP 1 - 360 Video
(make the pancakes using the worlds only useable recipe video)

Click HERE to watch in Google Cardboard

STEP 2 - VR
(eat the pancakes using all the senses)

STEP 3 - Launch Event

We made pancakes for each person at the demo event. While people were in VR, we secretly stuck fresh made pancakes under their nose at a specific moment in the experience. Some people freaked the f*@k out. It was tremendous.

STEP 4 - Submit to Sundance

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VR Prototype

The video below is a prototype during the initial exploration phase of the project where we were exploring what was possible. We learned a lot during this process and ultimately decided to explore a different technology to achieve the level of quality we were looking for. The VO is hilarious.

FOOD NETWORK 360 & VR